01 | Branding Identity: Seam Sew

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Brief Summary

Create a visual brand identity for a sustainable consumer brand with a positive impact environmentally or socially. Your task is to develop a brand identity for the fashion, agriculture, food retail, or technology industry.

Project Deliverables

- Visual identity guidelines

- Business card

- Email signature

- Branded collateral x2

- Social collateral

- Merchandise and promotional items x2

- Spatial branding

Design Strategy

Seams Sew, being a clothing brand committed to upcycling, inspired the design approach to mirror this process, placing a significant emphasis on a stitch pattern as a defining element for the brand. The color palette embodies a modern interpretation of sustainability, featuring sandy earth tones along with accents of green and orange to establish a distinctive and environmentally conscious brand identity.

As it Seams...

When new becomes old, vibrant shifts to dull and loose turns to tight, the last thing on ones mind is to recycle. Seams Sew rips through the fabrics of the fashion industry and stitches up a concept that aims to revamp recycling and make the process unforgettable. Bring in your old clothes, make a request and we will work our magic. Turning old clothing into something unique, stylized and brand new. Embracing imperfections to make for a perfect future.

Moodboard

Showcasing Seams Sew’s bold and creative personality. Adopting an edgy aesthetic inspired by the likes of Tyler the creator and Odd Future

Logo Variations

Grid Structure

A Grid which gives space and fair balance to the patchy, busy elements Seams Sew is known for.

Typography

A rough hand drawn font used for headings, matched up with a slick font used for subtext. All to match the brands aesthetic and motive to embrace imperfections.

Colour Palette